picture
About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
NOR HAZLIN BTE NOR ASSHIDIN, PUAN
Email:
Hazlin@uniten.edu.my
Contact Number:
09-4552020 Ext:3140
Department:
Department of Business & Management

Academic Qualifications

  1. MSc IN INTERNATIONAL BUSINESS, UNIVERSITI TENAGA NASIONAL, 2011
  2. BBA (HONS) IN ENTREPRENEUR DEVELOPMENT, UNITEN, 2009

Working Experiences

Position Place of Work Start End
Lecturer UNITEN 2014 2024
Assistant Lecturer UNITEN 2011 2014
Pembantu Kesihatan Awam Skim Singkat Majlis Daerah Segamat 2009 2010

Courses Taught

  1. ECMD223 - Principles of Macroeconomics
  2. ECMF023 - Principles of Macroeconomics
  3. ETND213 - Basics of Entrepreneurship
  4. EVMB373 - Coaching & Consultancy for Entrepreneurship
  5. HRLB324 - Training and Development
  6. HRLB326 - Training and Development
  7. HRSB393 - Applied HR Research
  8. HUMB324 - Training & Development
  9. HUMB393 - Human Resource Research
  10. IBMB303 - Import & Export Management
  11. IBMB313 - Managing Multinational Corporation
  12. IBMB333 - International Business Policy
  13. IBMB363 - International Logistic
  14. IBMB374 - International Business Analysis
  15. ITBB306 - Industrial Training
  16. ITHB304 - Industrial Training
  17. ITHB306 - Industrial Training
  18. ITIB304 - Industrial Training
  19. MGMB113 - Principles of Management
  20. MGMB213 - Organisational Behaviour
  21. MGMB253 - International Business
  22. MGMB323 - Management Science
  23. MGMF014 - Business Computing 1
  24. MGMF033 - Introduction to Business Management
  25. MMLB113 - Principles of Management
  26. MMLB133 - Introduction to International Business
  27. MMLB233 - Operations Management
  28. MMTB313 - Operations Management
  29. QNTD113 - Business Mathematics

Professional Bodies

  1. Gabungan Persatuan Wanita Negeri Pahang: Normal Member- 2021
  2. Malaysian Institute of Human Resource Management : Normal Member- 2022
  3. Persatuan Sains Sosial Malaysia: Normal Member- 2022

Research Projects

Publications

  1. Salina Daud, Nurazariah Abidin, Afdzal Aizat Bin Ramli, Nik Fanidautty Nik Ab Majid, Nor Hazlin Bte Nor Asshidin; Report On Smart Meter Survey; Technical Report On Smart Meter Survey; Type :Technical Reports,Source Name :Consultancy Report, Volume :-, Issue No :-, Article ID :-, Page Start :1, Page End : 45, ISSN :1, Publisher :UNITEN; 04 Jul 2014; Other; None
  2. Nor Hazlin Bte Nor Asshidin, Nurazariah Abidin; Perceived Quality And Emotional Value That Influence Consumer’S Purchase Intention Towards American And Local Products.; Procedia Economics And Finance ; Procedia Economics and Finance 35 (2016 ) , http://www.sciencedirect.com/science/article/pii/S2212567116000782 ; 05 Oct 2015; Journal; None
  3. Nor Hazlin Bte Nor Asshidin, Nurazariah Abidin; Consumer Attitude And Uniqueness Towards International Products; Procedia Economics And Finance ; Procedia Economics and Finance 35 (2016 ), http://www.sciencedirect.com/science/article/pii/S2212567116000770; 05 Oct 2015; Journal; None
  4. MOHD HAFIS BIN MOHAMAD, Nasrudin Bin Baidi, Nor Hazlin Bte Nor Asshidin; The Relationship Between Stress And Univesity Students’ Mental Health; International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Volume :others, Issue No :others, Article ID :others, Page Start :others, Page End :others, ISSN :ISBN: 978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
  5. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining Student Viewpoint On The Role Of Green Campus: A FocusGroup Study In Uniten; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
  6. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Determining The Relationship Between Soft Skills And The Selection OfEmployees For Available Job Positions: A Study On Malaysian EmployeesAt A Telecommunication Company; International Symposium & Exhibition On Business And Accounting 2017; Volume :nil, Issue No :nil, Article ID :nil, Page Start :1, Page End :6, ISSN :978-983-42982-8-9; 01 Mar 2017; Conference Proceeding; None
  7. Shahnaz Shafiza Binti Sabri, Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Interaction Between Learning Strategies And Academic Performance Among Business And Accounting Undergraduate Students; Unisza International Conference On English Language, Literature And Teaching (Unisza-Langlit 2017); Volume :na, Issue No :na, Article ID :JLXVT, Page Start :1, Page End :10, ISSN :na; 22 Mar 2017; Conference Proceeding; None
  8. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Proposing A Soft Skills Database On University Students: A New Insight; International Journal Of Economic Perpectives; Volume :Nil, Issue No :Nil, Article ID :Nil, Page Start :Nil, Page End :Nil, ISSN :1307-1637; 11 Aug 2017; Journal; SCOPUS
  9. MOHD HAFIS BIN MOHAMAD, Nasrudin Bin Baidi, Nor Hazlin Bte Nor Asshidin; The Relationship Between Mental Health, Stress And Academic Performance Among Students In Private Higher Learning Institute ; 8Th International Economics And Business Management Conference; Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Nov 2017; Conference Proceeding; None
  10. MOHD HAFIS BIN MOHAMAD, Nasrudin Bin Baidi, Nor Hazlin Bte Nor Asshidin; The Relationship Between Mental Health, StressAnd Academic Performance Among CollegeStudent; The European Proceedings Of Social & Behavioural Sciences Epsbs?; ; 31 Jul 2018; Conference Proceeding; ISI
  11. Juraifa Bte Jais, Prashalini Naidu, Nor Hazlin Bte Nor Asshidin, Maslinda Binti Md Yusof; Readiness For Shared Services In Higher Learning Institution: A Pilot Study; Indian Journal Of Public Health Research And Development; Volume :9, Issue No :11, Article ID :https://doi.org/10.5958/0976-5506.2018.01665.0, Page Start :1527, Page End :1534, ISSN :0976-0245; 01 Nov 2018; Journal; SCOPUS
  12. Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; The Underlying Factors Of Learner Readiness And Satisfaction In Blended Learning Environment; 6Th Ieee International Conference On Moocs, Innovation And Technology In Education (Mite) 2018; Type :Publication from Conferences,Source Name :n/a, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 30 Nov 2018; Other; None
  13. Nor Hazlin Bte Nor Asshidin; Understanding Learners' Satisfaction In Blended Learning Among Undergraduate Students In Malaysia ; Universal Journal Of Educational Research; Volume :7, Issue No :10, Article ID :DOI: 10.13189/ujer.2019.071023, Page Start :2233, Page End :2238, ISSN :DOI: 10.13189/ujer.2019.071023; 02 Oct 2019; Journal; SCOPUS
  14. Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Re-----Understanding Learners' Satisfaction In Blended Learning Among Undergraduate Students In Malaysia; Universal Journal Of Educational Research; Volume :7, Issue No :10, Article ID :10.13189/ujer.2019.071023, Page Start :2233, Page End :2238, ISSN :10.13189/ujer.2019.071023; 02 Oct 2019; Journal; SCOPUS
  15. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; Future Academy/9Th International Economics And Business Management Conference (Iebmc 2019); ; 02 Nov 2019; Conference Proceeding; ISI
  16. AZLINA BINTI MOHAMAT NOR, Nor Hazlin Bte Nor Asshidin; Vark Learning Style To Aborigines In Pipoa Kuala Rompin, Pahang; 9Th International Economics And Business Management Conference Iebmc 2019; Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :2357-1330; 02 Nov 2019; Conference Proceeding; ISI
  17. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia; Future Academy/ 9Th International Economics And Business Management Conference ; ; 03 Nov 2019; Conference Proceeding; ISI
  18. Shahnaz Shafiza Binti Sabri, Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Academic Performance And Learning Strategies: Empirical Evidence For Teaching And Learning Of Tertiary Level Students; The 9Th International Economics And Business Management Conference (Iebmc) 2019; Type :Publication from Conferences,Source Name :n/a, Volume :n/a, Issue No :n/a, Article ID :n/a, Page Start :n/a, Page End : n/a, ISSN :n/a, Publisher :n/a; 03 Nov 2019; Other; None
  19. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In PrivateUniversities In Malaysia; European Proceedings Of Social And Behavioural Sciences Epsbs; Volume :100, Issue No :1, Article ID :https://doi.org/10.15405/epsbs(2357-1330).2020.12.5, Page Start : 311 , Page End :318, ISSN :2357-1330; 01 Dec 2020; Conference Proceeding; Indexing In Progress
  20. Shahnaz Shafiza Binti Sabri, Umi Kalsom Binti Masrom, Nor Hazlin Bte Nor Asshidin; Study On Academic Performance And Learning Strategies Of Tertiary Level Students; European Proceedings Of Social And Behavioural Sciences (Epsbs); ; 30 Dec 2020; Conference Proceeding; Indexing In Progress
  21. Prashalini Naidu, Nor Hazlin Bte Nor Asshidin; Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study; European Proceedings Of Social And Behavioural Sciences Epsbs; ; 06 Jan 2021; Conference Proceeding; Indexing In Progress
  22. Amar Hisham Bin Jaaffar, Mohd Nur Ruzainy Bin Alwi, Nor Hazlin Bte Nor Asshidin; Reliability And Validity Analysis Of The Personal And Environmental Orientation On Competencies In The Context Of Industrial Revolution 4.0: A Pilot Study Using Structural Equation Modeling Approach; Global Business And Management Research: An International Journal; Volume :13, Issue No :4s, Article ID :-, Page Start :1, Page End :15, ISSN :1947-5667; 13 Oct 2021; Journal; ERA
  23. Nor Hazlin Bte Nor Asshidin, Elinda Binti Esa, Khairul Nizam Bin Surbaini, Abdul Rahman Bin Zahari, Azmer Ezwan Bin Abdullah; The Effect Of Online Touchpoints On Utility Customers’ Experience ; International Symposium & Exhibition On Business And Accounting 2022; Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 28 Sep 2022; Conference Proceeding; Indexing In Progress
  24. Mahiah Bte. Said, Shahnaz Shafiza Binti Sabri, Nor Hazlin Bte Nor Asshidin, Nor Hazlin Bte Nor Asshidin; Working Women Coping Strategies For Quality Of Life ; 9Th International Conference On Marketing And Retailing 2023 (9Th Incomar 2023); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 01 Mar 2023; Conference Proceeding; SCOPUS
  25. Abdul Rahman Bin Zahari, Elinda Binti Esa, Khairul Nizam Bin Surbaini, Nor Hazlin Bte Nor Asshidin, Azmer Ezwan Bin Abdullah; Online Touchpoints And Customer Effort: A Comparative Study Of Government And Local Authorities, Businesses, And Domestic Customers; Nurture; Volume :17, Issue No :3, Article ID :10.55951/nurture.v17i3.317, Page Start :281, Page End :292, ISSN :1994-1633; 18 Jun 2023; Journal; SCOPUS
  26. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; The Study Of Customers’ Expectations And Real Experiences Using The Self-Service Kiosk; International Journal Of Professional Business Review; Volume :8, Issue No :8, Article ID :https://doi.org/10.26668/businessreview/2023.v8i8.2295, Page Start :1, Page End :21, ISSN :2525-3654; 08 Aug 2023; Journal; SCOPUS
  27. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; Mobile Touchpoint And Customer Effort:A Case Of A Leading Energy Firm In Malaysia; Environment-Behaviour Proceedings Journal; ; 19 Sep 2023; Conference Proceeding; ISI
  28. Abdul Rahman Bin Zahari, Elinda Binti Esa, Nor Hazlin Bte Nor Asshidin, Khairul Nizam Bin Surbaini, Azmer Ezwan Bin Abdullah; A Bibliometric Analysis Of Omnichannel And Customer Satisfaction; Environment-Behaviour Proceedings Journal; ; 19 Sep 2023; Conference Proceeding; ISI